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(Expired) Sr. Product Marketing Manager - Twitch Prime Paid Media

3 months ago by Amazon

  Seattle (Washington), USA

Level: Senior

Contract: Full Time (Paid)

Sectors: Marketing, Product Management

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Amazon is all in on games, and Twitch Prime is one of a series of disruptive new initiatives that highlights our investment and dedication to the industry and its players. Twitch Prime, launched on September 30, 2016, is both the premium version of Twitch and includes a series of new benefit available to all Amazon Prime members geared at making Prime a no-brainer for core gamers. We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and eSports of today, will continue to a future in which fans are creators, players are celebrities, and games are a global cultural touchstone that cuts across age, gender and nationality. Games have the power to connect communities at a massive scale, and this role will delve into these communities, linking these communities to Amazon’s broader ecosystem through content that is all about the gamers.

Twitch Prime is seeking a scrappy, strategic and highly-analytical individual to manage our paid media channels. The position is responsible for the strategy and execution of day-to-day operations of paid search, social and display campaigns. Successful candidates will possess a deep understanding of paid media and will be able to drive our growth in this channel. The ideal candidate has a strong ‘roll up your sleeves’ mentality and thrives in an entrepreneurial environment driving short-term gains while building towards long-term success.

Responsibilities:

  • Setup and scale performance Paid campaigns across search, social and display ad networks, and maximize ROI of these campaigns.
  • Serve as Subject Matter Expert (SME) for all online media channels including paid search, display, video and social
  • Drive strategy and day-to-day operations of paid channel to drive acquisition efforts for the business
  • Utilize bid management platforms to drive overall efficiency while identifying growth opportunities
  • Monitor and report on core KPIs including impression share, CTR, conversion rate, ROAS, CPA and others
  • Build and monitor mechanisms to continually identify opportunities to drive measurable improvements for ad copy, keyword research, bid management and A/B testing.

BASIC QUALIFICATIONS

  • 5+ years of relevant marketing experience
  • 4+ years of experience with third-party ad delivery technology (Marin, DoubleClick), Google Ads, Google Analytics, SEM tools (SEMRush, SEO Clarity)
  • Bachelor's degree in related field

PREFERRED QUALIFICATIONS

  • Demonstrated ability to own and drive the paid channel; proven results in traffic increases while maintaining efficiency goals
  • Excel skills to drive analytical decision using data
  • Proven analytical and quantitative skills with the ability to use metrics to build and back up plans
  • Multi-tasker who is well organized, with impeccable written and oral presentation skills
  • Detail oriented with strong attention to follow through
  • An MBA or other advanced degree
  • Experience in the video game industry
  • Proficiency in using SQL to get needed data to drive business and marketing decisions
  • Meets/exceeds Amazon’s leadership principles requirements for this role.
  • Meets/exceeds Amazon’s functional/technical depth and complexity for this role.

Amazon is an Equal Opportunity – Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age

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This job has expired and applications are now closed.