ASTRO Gaming Logo

Senior Regional Category Manager

10 days ago by ASTRO Gaming

  Lausanne, Switzerland

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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The Role:

The role solid reports to VP Marketing, EMEA & Asia Pacific, with a dotted line to respective Astro Global Business Group.

This role has two exciting challenges and responsibilities:

First, geographic responsibility for EMEA & Asia Pacific. This region represents one of the biggest opportunities for Logitech in the years ahead. However, with major & many smaller countries, countless languages, very diverse cultures and economic systems, the biggest challenge will lie in our capability to address the dynamics of the different local markets, customers and consumers with speed and local insights.

Second, category responsibility for Astro. Logitech has acquired the ASTRO Gaming in August 2017. ASTRO creates premium video gaming equipment and lifestyle products for professional gamers, leagues, and gaming prosumers. ASTRO was spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Xbox 360®, along with Alienware™ and HP® Gaming PCs. ASTRO produces a line of gamer-centric "tech-life" products that support this rapidly growing gaming community.

The Astro Marketing team is looking for a Sr. Regional Category Manager to lead one of the most potential categories for Logitech across the 4Ps (from brand and marketing strategy, portfolio development to regional Marketing programs) to drive revenue growth and share gain across EAMEA.

This position involves working with a strong team of global business group, global marketers, regional and local PR and Digital marketing, trade marketing and consumer insights to define the optimum strategy, priorities and plans to maximize revenue opportunities.

Your Contribution:

  • Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These are the behaviors you’ll need for success at Logitech. In this role you will:
  • Being an expert for EMEA & Asia Pacific on category business, competition, consumers’ needs and behaviors, marketing needs for the category ATL/BTL.
  • Own Regional Marketing budget for the category.
  • Being the point of contact for global Business Group & Cluster Category Manager cross countries.
  • Responsible for Regional Category P&L, goals, strategy, priority, performance.
  • Product:
    • Make decision on territorial launch for products.
    • Be the champion for roadmap + respective business case evaluation and new product execution for the categories (including packaging review, launch deliverables such as copy doc, specifications).
  • Price:
    • Define pricing strategy and MSRP in EAMEA countries.
    • Profitability and Standard Margin % per product line.
  • Placement:
    • Channel strategies and segmentations.
    • Design and support channel launch and implementation.
  • Promotion:
    • Define the regional marketing calendar for the category and work with Regional Marketing on deliverables and toolkits on focus area.
    • Regional marketing activities for category/products.
    • Cluster marketing priorities for the category/products.

Key Qualifications:

For consideration, you must bring the following skills and behaviors to our team:

  • 10+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting with keen interest in gaming.
  • Experience with full marketing mix, developing marketing plans and 360 campaign.
  • Experience in developing brand, strategy recommendations and successfully growing a product line.
  • Passion for consumers’ needs and business dynamics.
  • In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign.
  • Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.
  • Ideal candidate has proven leadership skills to create strong internal/external relationships, while being a global team player.
  • Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.
  • Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
  • Organizational savvy to understand how to get things done in a matrix organization.
  • Team player – great Communicator.
  • Self-management skills and self-starter attitude highly valued.
  • English fluent verbally and written is a must.
  • Bachelor’s degree with strong academic performance, MBA is a plus.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

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