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(Expired) Director of Marketing

2 months ago by Atlanta Reign

  Atlanta (Georgia), USA

Level: Intermediate

Contract: Full Time (Paid)

Sectors: Social Media, Marketing

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Overwatch Director of Marketing

After Atlanta Reign’s successful inaugural year within the Overwatch League and esports community, we are looking to continue that success with growing its marketing and production team to reach new heights of our potential. You will be working with talented and passionate individuals in an amazing and enjoyable environment.

Primary Responsibilities:

  • Strategize campaigns and methods to cultivate new lasting followers
  • Develop relevant content topics to reach and engage with fans
  • Create, curate, schedule and manage social media content
  • Monitor, listen, and engage with community members and the ongoing within the esports / general gaming space
  • Develop and execute strategies and programs that begin communities, maximize platform retention and increase the reach of Atlanta Reign
  • Generate daily content (original text, images, video, etc.) that builds meaningful connections and encourages community members to take action
  • Set analytical controls and measure KPIs across the various social media platforms
  • Work with team to develop and track KPIs campaign initiatives
  • Familiarity with social media analytics and the ability to use data to contribute to the growth of the associated platforms
  • Responsible for creating original social media content, managing posts, and responding to followers
  • Responsible for planning and executing social media campaigns around on-going events and marketing objectives
  • Responsible for social media coverage of teams matches
  • Would be expected to absorb and embody Atlanta Reign’s voice to continue messaging across social platforms.
  • Have a strong understanding of internet and meme culture

Requirements:

  • Bachelor’s degree in Marketing, PR, Communications or related field
  • Passion for esports and gaming
  • Highly responsive and reliable
  • Familiarity with best practices/procedures & identification of new social trends on social media platforms
  • Experience managing company brand across social media platforms
  • Ability to draft PR announcements
  • Base knowledge and/or experience designing content used across social media channels
  • Preference to Atlanta, GA candidates but will consider candidates in remote locations

How to apply:

Send a resume and cover letter to the email attached below with the subject line [Director of Marketing - Overwatch] ‘Your Full Name’.

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This job has been closed. Either the position has been filled or it is no longer active.