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(Expired) Digital Marketing Specialist

2 months ago by BenQ

Plano (Texas), USA

Job Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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It's an exciting time to work at BenQ! We are looking for Talent who has the same passion, drive and innovative spirit in our products that span the corporate, education, and consumer electronics industries. BenQ America is a growing company that is part of the BenQ Group. With over 1,000 BenQ employees worldwide, we are all working together with uncompromised integrity to deliver the promise of Bringing Enjoyment n' Quality to the lives of our employees and loyal customers.

Under the direction of the B2B Digital Marketing Manager, the Digital Marketing Specialist will be primarily responsible for digital marketing campaigns to support sales for the projector and interactive flat panels for the BenQ Education Division and keep abreast of digital marketing trends and best practices and incorporate them across our Business and Education businesses.

Responsibilities

  • Work with key marketing and sales stakeholders in the planning and writing of emails, landing pages, CTA, and social media.
  • Manage the execution and continual improvement of marketing automation programs in Hubspot and Salesforce for lead nurturing and lead generation for key stakeholders.
  • Develop dynamic content that differentiates our products in the market and turns value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, etc.
  • Collaborate with product management and sales to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.
  • Support events and the development of thought-leadership initiatives, including webinars, podcasts, and other PR opportunities.
  • Generate successful inbound marketing programs by closely collaborating with B2B Marcom, Product Marketing and Sales.
  • Propose campaigns and help define demand generation activities.
  • Own and maintain site analytics, metrics, and campaign reporting.
  • Own the launch and support of multiple technical products including product positioning and development of marketing briefs.

Qualifications

  • 5+ years of experience in a relevant B2B or B2C digital or product marketing discipline including lead generation, management and marketing automation
  • Detail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environment. Proven ability to easily transition from high level strategic thinking to creative and detailed execution
  • Must possess excellent digital marketing and measurement skills with understanding of revenue generation as top priority
  • Superior communication skills, with ability to present ideas to various levels of an organization to explain and gain support for initiatives
  • Excellent written communication and storytelling skills with proven ability to simplify complex messages.
  • Able to persuade and influence without direct authority
  • Demonstrated success launching new products to market and partnering within a sales organization
  • Energetic, creative, collaborative and self-motivated team player

Technical Skills

  • Microsoft Office - Word, PowerPoint, Excel
  • Experience in Hubspot and Salesforce
  • Adobe Illustrator Photoshop - minor edits, comments
  • Understanding of SEO/SEM and Google Analytics

Education

  • Bachelor’s degree in Marketing, Communications, Digital Marketing or equivalent

Position Type

  • Full-time, Office Based

Compensation

  • Based on experience; we offer a competitive base salary

BenQ is a leading provider of eSports LCD Gaming Monitors and Award-Winning CinematicColorTM Home Theater projectors. The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, photography and other specialty LCD monitors, Interactive Flat Panels (IFPs), large-format displays, mobile audio products, lifestyle lighting, and BenQ is the exclusive partner for Google Jamboard - a highly innovative 55” cloud-based corporate collaboration solution.

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This job has expired and applications are now closed.