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(Expired) Junior SEO Outreach Executive - Italy

3 months ago by betway

  London, UK

Level: Junior

Contract: Full Time (Paid)

Sector: Marketing

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The Department

The Digital Marketing Department is responsible for generating and optimising traffic to the brands we work with.

Purpose of Job

  • Working on different territories and sponsorships, you will be helping deploy content marketing strategies to promote the Betway website.
  • This position would suit someone with strong content marketing skills, combined with an entrepreneurial spirit, and willingness to step up and drive SEO campaigns to success! You should have a desire to succeed and a curious mind, eager to master all aspects of search marketing.
  • You should have a good understanding of SEO and a genuine interest to progress in the industry and build your career. Naturally, you will be up to date on recent news and understand how SEO connects with other Marketing aspects. Your interest in SEO and willingness to learn will be supported with training and opportunity for career progression.

Key Responsibilities & Accountabilities

  • The position will involve the following areas of responsibility:
  • Researching and building relationships with specialist content suppliers who can help deliver our campaign KPIs
  • Securing high-quality content placements on top publication
  • Identifying opportunities in the market to improve Betway's organic growth Leverage and contribute to the brand and content strategies to benefit SEO
  • Working closely with the content and sponsorship team to ensure the success of outreach campaigns
  • Spotting new opportunities to use sponsorship assets in creative ways
  • Identifying up and coming publications that align well with Betway, Sports, Casino, Esports, etc
  • Contently improving the digital outreach approach
  • This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties to achieve business objectives.

Essential Skills

  • Business level written and verbal English AND Italian
  • Strong written communication skills
  • Highly organised
  • Attention to detail
  • A diplomatic, collaborative and positive approach
  • Must be able to multi-task and occasionally assist with wider SEO initiatives
  • Candidate should have a genuine interest in SEO

Desirable Criteria:

  • Passion for Sports/Casino
  • Track record of successful content promotion
  • Knowledge of SEO software such as SEMrush, Majestic, Ahrefs etc.
  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills
  • Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)

Person Specification:

  • Sets high standards of performance for self
  • Able to work autonomously
  • Adaptable and flexible
  • Team player with good interpersonal skills
  • Analytical and able to read data

Apply Now

This job has expired and applications are now closed.