Login Create Account
Find a Job Post a Job Career Advice Recruitment Advice
Buffalo Wild Wings Logo

Manager, Emerging Sports & Entertainment

15 days ago by Buffalo Wild Wings

Atlanta (Georgia), United States

Job Level: Senior

Contract: Full Time (Paid)

Apply Now

This role will focus on strategic partnerships and activations with emerging and non-traditional sports platforms, such as e-sports, as well as entertainment properties. It will also work closely with the Restaurant Experience and Technology teams to bring partnerships to life inside the restaurant, in an effort to create a differentiated experience. This role will build compelling emerging/non-traditional sports and entertainment partnerships and activations that generate brand affinity and conversation among the target audiences.

RESPONSIBILITIES: (Top 5 should cover 80% of the important job functions)

  • Lead all facets of emerging sports and entertainment partnerships and activation: strategy, partner identification, program development and execution.
  • Drive innovation among partners and agencies to generate compelling, unique go-to-market plans for each program.
  • Maintain a high-level of industry expertise, including the evaluation of the trends of top new games and eSports leagues as well as relevant entertainment events/opportunities in order to identify opportunity areas for the brand both in the short and long term.
  • Work with the Director and VP to negotiate terms, timeline, and pricing on all emerging sports and entertainment partnerships.
  • Partner with advertising, communications, field marketing, restaurant experience and operations to implement programs in and out of restaurant.

EDUCATION QUALIFICATION:

  • Bachelor’s Degree; with preference in Marketing, Business, Sport Management, or Communications

EXPERIENCE QUALIFICATION:

  • Minimum 5-7 years of experience. Experience desired in at least one of the following areas: eSports partnerships, sports marketing, entertainment, sports partnerships, corporate partnerships strategy.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

  • Passion for eSports, entertainment, gaming, music and/or celebrity culture
  • Experience with sports and entertainment partnerships and activations for brands.
  • Strong integrated marketing skills – ability to drive strategy development through creative concepting and on to event/program execution
  • An entrepreneurial attitude. Pro-active thinking. Ability to drive thoughtful dialog and roll with the punches.
  • Knack for delivering the Big Idea as part of a partnership/program.
  • Experience with brands in the food, alcohol, or restaurant space preferred.
  • Excellent oral and written communication skills
  • Excellent attention to detail
  • Availability to travel up to 25%
  • Relocation eligible

Apply Now

Please log in or create an account to apply for this job.

We use cookies on this website to improve your experience. Please visit our privacy and cookies policy for more information.