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Associate Product Manager – PSU and Gaming Furniture

7 days ago by CORSAIR

  Fremont (California), USA

Level: Intermediate

Contract: Full Time (Paid)

Sectors: Marketing, Product Management

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General Purpose:

  • Manage the product marketing postion for the Power Supply and Gaming Furniture product line

Position Summary, Responsibilities and Expectations:

  • Define product roadmap, business case, and manage product requirements
  • Specify market requirements for current and future products by conducting market intelligence and research
  • Develop product positioning and messaging that differentiates products in the market
  • Management of the complete product line life cycle from strategic planning to tactical activities
  • Providing business leadership to the cross functional product development team throughout design, development, and product releases
  • Define product features sets by analyzing costs trends and end users buying preferences
  • Develop the Go To Market plans for new products
  • Train the sales teams on new products and develop the sales tools that support the selling process of the products
  • Develop market intelligence by understanding buyer behaviors, how they buy and their buying criteria
  • Be the expert on competition (products, pricing, positioning) and how to beat them
  • Develop the demand creation strategy and manage the marketing programs that drive demand for the products
  • Develop content and collateral including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc
  • Provide external interface including customer and executive presentations, press and industry analyst briefings

Essential Skills and Experience:

  • Bachelor's degree or equivalent experience - Degree in Marketing, Economics, Engineering or Computer Science fields preferred. MBA a plus
  • 3 or more years product marketing experience, consumer products, and gaming consumer products preferred
  • Willing to travel, domestic and international, up to 30%
  • Highly knowledgeable in brand/product management & marketing communication
  • Proven Writing Skills: business plans, product positioning, webassets, collaterals, etc.
  • Proven track record of market segmentation, customer analysis, competitive analysis, and positioning experience
  • Strong negotiation and influencing skills
  • Strong leader and proven team player
  • Understanding of product development processes

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