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Senior Social Media Marketing Specialist

24 days ago by FirstBlood

  Mumbai, India

Level: Intermediate

Contract: Full Time (Paid)

Sectors: Social Media, Marketing

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We are a growing team of innovators—engineers, gamers and designers passionate for esports and blockchain. FirstBlood began as a labor of love because we believe in what we want to achieve; a platform where esports players can compete against the best, for real rewards. We are currently on track to become the world’s second largest esports competitive platform in the world with approx. 2 million registered users.

This project is a team effort and we can only win together. If you are passionate about gaming, esports, and working with the latest technologies, you will have a blast working with FirstBlood. We are a next generation US growing company located in Boston, Los Angeles, California with global presence in Europe, Asia and Russia.

We are opening a brand new software development center in a state of the art facility in Mumbai, Vikhroli West with the goal to scale and support our growing business.

Job Description

We are hiring a Senior Social Media Marketing Specialist to help us market the best mobile and PC gaming platform in India that will run competitive eSports tournament for games like PUBG mobile.

Who are we looking for:

We appreciate team members who express themselves deeply and speak clearly. Working on early-stage products excites you and you love collaborating with the product team to find the best solutions for the product. You understand that this is a team sport and that we can only win together. If you are passionate about gaming, esports and working with the latest technologies, you will have a blast working at FirstBlood.

You will:

  • Develop and execute the creation of content for social media – including but not limited to - copy, video, graphics, GIFS – and manage day-to-day workflow; includes working effectively with design, production and PR teams, as well as representatives from within the Marketing Strategy team for approvals
  • Develop and maintain a content calendars for eSports venues on social media – which includes attending content planning meetings and brainstorming sessions, taking notes, scheduling and publishing, community management and maintenance
  • Oversee and execute social media reporting – on the performance of all day to day posts, campaigns and social listening, including competitive performance, as requested by the Director (which could be as much as daily, weekly, monthly, quarterly and annual basis)
  • Live event coverage on site, as needed; after-hours coverage may be required
  • Liaise with Marketing Partnerships on content execution; track content requirements and fulfillment (volume, inclusions, etc.)
  • Liaise with Sports Properties on content execution for Firstblood’s eSports Tournaments and other events
  • Develop and enforce the strategies and tactics for social media and influencer programs.
  • Plan community/social roadmaps including schedules and calendars in organized, timely manner. Ensure visibility and status of all activities to internal stakeholders.
  • Responsible for creative conception, approvals, and asset delivery of marketing and digital assets to regions/countries for eSports - Firstblood owned, paid, and earned social media channels.
  • Acts as a liaison for regional/country initiatives i/e/ social channel launches, ambassador & influencer programs.
  • Conduct ongoing analysis and reporting of community, team and channel performance KPI data and make strategic suggestions for ongoing improvements.
  • Conduct ongoing analysis and reporting of community, team and channel performance KPI data and make strategic suggestions for ongoing improvements.
  • Works with the internal and external client teams to understand, shape and implement a cross-collaborative social marketing strategy.
  • Implements social media strategy and best practices across various platforms and social communities (including Discord, Facebook, Instagram and Twitter).
  • Interacts regularly with social communities, spurring conversation as well as answering questions.
    • Starts impromptu/in-the-moment conversations o Encourages fan commentary and photo sharing
    • Answers consumer questions and complaints
    • Night/evening/weekend posting and engagement as appropriate
  • Creates content aimed at authentically communicating with online community
    • Develops real-life, modern graphics, photos and video consistent with brand guidelines
    • Shares esports competitive playing tips and tricks
    • Creates blog content
    • Integrates with advertising campaigns
  • Nurtures relationships with key brand stakeholders
    • Engages with bloggers – including ambassadors, partners, potential partners and influencers – on social channels
    • Spots opportunities to engage in relevant social conversations and build relationships real-time
    • Coordinates with PR team to leverage influencer engagement
  • Develops top-line reports on the social media performance monthly; competitor analysis weekly, monthly or quarterly as needed.

What we are looking for:

  • 3 year of sales and Business Development and/or Marketing experience
  • Prior experience in the gaming and esports industry
  • Extensive network covering gaming, esports, media and technology
  • Strategic planning and execution from start to finish
  • Motivated to add value to the organization and partners
  • Bachelor’s degree in business, marketing or a related field.
  • Ability to develop good relationships with current and potential clients.
  • Excellent leadership and communication skills.
  • High attention to detail and a focus on fact-based decision making.
  • Strong communication skills and IT fluency.
  • Ability to manage complex projects and multi-task.
  • Excellent organizational skills.
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
  • Proficient in Word, Excel, Outlook, and PowerPoint.
  • Flexible to travel for deals

You get:

  • A chance to work with one of the hottest companies in esports and blockchain space
  • Work as part of a talented, successful team

We are looking forward to hearing from you!

(HITMARKER NOTE: You'd be doing us a solid if you let FirstBlood know you found their job on our site!)

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