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(Expired) Product Marketing Manager, Gaming, Stadia

5 months ago by Google

  Mountain View (California), USA

Level: Intermediate

Contract: Full Time (Paid)

Sector: Marketing

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Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of product or brand marketing experience in the gaming industry.

Preferred qualifications:

  • 7 years of product or brand marketing experience in the gaming industry.
  • Experience working for gaming publishers/developers and managing a marketing budget.
  • Knowledge of cultural marketing trends in creative media, digital and social along with a passion for the gaming landscape.
  • Ability to think strategically; creating and implementing marketing plans and brand briefs.
  • Ability to adhere to an expectation of complete confidentiality on all business matters.
  • Excellent presentation and communication skills, with the ability to lead partners and a team toward common goals.

About the job

Google continues to explore opportunities in the Gaming industry to build on the company’s strengths and suite of relevant brands with Google Stadia.

As a Product Marketing Manager for Gaming, you'll craft and build core marketing strategies and compelling marketing narratives and help bring our product stories to life with gamers. You will work cross-functionally with key stakeholders and internal/external developers to drive the full marketing mix. In addition to pushing internal stakeholders beyond their creative and strategic comfort zones, you will inspire agencies to do their best creative and strategic work.

You are a highly driven, passionate and experienced product marketing professional who has developed and led successful product launches and helped build consumer-facing gaming brands. Someone who loves uncovering consumer insights and applying them to get gamers excited via marketing touchpoints. This position requires high levels of collaboration and communication, building the core marketing strategies and working cross-functionally with key internal/external stakeholders to develop and drive the go-to-market strategies and full marketing-mix. Someone that’s proactive, organized and has a proven ability to manage complex plans with multiple competing interests in mind. This role necessitates being at ease at the complex intersection of technology, creativity and user insight.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Establish the research strategy and framework, aimed at consumer segmentation, value propositions, positioning and testing marketing creative.

Leverage research to formulate powerful insights and personally drive product positioning and value propositions, which will help inform and influence the execution of holistic marketing campaigns.

Assist in the planning of Go-to-Market strategies and integrated marketing campaigns, including digital, social, Customer Relationship Management (CRM), search, promotions, retail/channels that drive commercial results and consumer conversation.

Work closely with cross-functional teams and internal/external developers (e.g. Product, Go-To-Market, Business Development, Public Relations, UX Research) on Go-to-Market development and campaign launches. Report on campaign performance and make timely recommendations for optimization.

Maintain strict confidentiality with privileged information and collaborate with multiple business owners and external partners.

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This job has expired and applications are now closed.