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Paid Social Manager

5 days ago by Kairos Media

London, United Kingdom

Job Level: Intermediate

Contract: Full Time (Paid)

Sector: Marketing

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Paid Social Manager

*Competitive Salary*

Kairos Media is changing the way millennials view advertising and discover brands from across the world. Specialists in influencer marketing, content creation and amplification, social listening and Esports market strategy, Kairos Media have created a leading, global service trusted by over 100+ brands.

Operating and launching promotions in key markets around the world from our Old Street, London and New York offices. we're growing rapidly, and boast access to over 5000+ online personalities, reaching 150 million subscribers and in excess of 950 million monthly viewers.

As this Kairos’s first dedicated Paid Social Marketer hire, you are at the start of an amazing journey which will be able to offer you many more opportunities for personal development, career development, international travel and working at the very leading edge of where social is going. You will also be THE one person owning paid and able to direct creative, process, tools and client campaigns.

What we are looking for

We are looking for a talented and diligent Paid Social Manager to join our fast-growing strategy and content team, supporting the agency with a variety of technical and strategic responsibilities.

Responsibilities:

  • Guide the strategy of all paid social advertising at Kairos for its clients
  • Coordinate with account directors and managers to plan and implement digital campaigns and closely monitor and optimise performance
  • Handle a fluid budget and decide how and where that budget should be allocated
  • Constantly test and optimise channel and campaign performance beyond CPC/CPA
  • Collaborate closely with other internal teams to support integrated campaigns and advise on the most effective use of their channels
  • Establish a consistent testing processes across all areas of advertising
  • Provide ad hoc analysis as well as regular channel performance reports
  • Find and test new platforms to grow our digital footprint
  • Manage day-to-day campaign metrics and optimisations across a variety of platforms and publishers
  • Own the creation of process and on-boarding of tools to support to management of paid social advertising
  • Be a specialist across our core ad platforms: Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, Google and Spotify

Requirements:

  • 2+ years of Facebook Advertising experience
  • 2+ years of using Google Adwords for search and display
  • Proven success buying ads on an auction-style platform (Facebook ads manager, Google Adwords, Snapchat, Twitter ads manager etc.)
  • A solid understanding of each platform’s advertising formats and features and an avid interest in exploring new formats and ways to engage audiences through paid digital media
  • Experience in developing and recommending paid media strategies to clients including audience segmentation, spend allocation between channels and biddable strategy
  • A strategic understanding of how to improve digital media campaign performance through optimisation of creative, split (A/B) testing and other techniques.
  • Experience with Excel, ideally advanced formulas and vlookups
  • Great organisational skills, with the ability to stay on top of multiple projects at any given time
  • Excellent communication skills, with experience in being able to communicate effectively to your colleagues and clients
  • Experience in managing a junior member of staff to support you in your work
  • Flexible and able to pivot quickly when priorities change
  • Can funnel constructive criticism into new ideas
  • Consistent execution and strong attention to detail
  • A visible pattern of impact and success in whatever you’ve chosen to do in the past

Technical skills

  • Knowledge of Facebook Ads Manager and Power Editor
  • A solid understanding of digital advertising and building paid media campaign, including placement of pixels on websites, customer data onboarding, custom audience creation and sales tracking, to demonstrate direct campaign ROI
  • Experience in creating and managing campaign reporting for clients, including management of dashboards with data on CPC, CPM and CPA metrics. Experience in e-commerce and customer acquisition marketing is preferable
  • Experience in super-metrics or similar data management tool
  • Ideally some experience of Google Data Studio or similar
  • A good understanding and interest in data processing, regulations and the implications of GDPR

Perks

  • Award winning agency with a portfolio of global brands
  • Flexible working hours
  • Birthday day off
  • Summer working (finish early on Fridays in June, July, August)
  • Personal development plans
  • Specialist skill training
  • Weekly team drinks and a sociable office environment

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