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Marketing Manager - Esports & Gaming

29 days ago by Logitech

  Kowloon, Hong Kong

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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Responsibilities:

  • Planning and implementing the Group’s brand and marketing strategies to enhance overall brand image and to achieve business objectives;
  • Lead marketing efforts across key communication platforms, focusing on awareness and community building;
  • Identify market opportunities, develop and implement product strategies to build and strengthen existing and new clients base;
  • Coordinate with internal and external parties to ensure excellent execution of marketing initiatives;
  • Act as project manager of ad hoc projects to develop, supervise and monitor the execution of marketing or PR programs and production of marketing tools with related parties or agencies;
  • Bring in and implement new concepts of marketing campaigns and PR events in line with the brand’s image;
  • Monitor annual marketing & promotion calendar, as well as external suppliers;
  • Copy writing for corporate collaterals and promotional materials;
  • Build strong relationships with key media contacts, bloggers and KOLs.

Requirements:

  • Bachelor Degree in Business Admin or Marketing;
  • 5 years or above experience in marketing of which 2 years at managerial level. Experience in eSports and Gaming industry will be an advantage;
  • Strong Marketing copy writing and Chinese editing skills is a MUST;
  • High level of strategic thinking and project management skills;
  • Proactive, self-motivated, responsible and a good team player with excellent communication and presentation skills;
  • Strong analytical skills and futuristic vision as well as well-rounded business understanding;
  • Proficient in PC knowledge in Microsoft Office, Power Point and Excel.

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