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Email Marketing Manager - Gaming

12 days ago by NVIDIA

  Santa Clara (California), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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We are seeking someone who is passionate about email marketing and has experience driving email strategy, optimizing campaigns for increased performance, and delivering actionable insights. Your insights will help us understand the interactions that matter most to our customers and subscribers! If you are someone who has an extraordinary track record in driving quality results, can be a great teammate, is ambitious, and can demonstrate the ability to get the job done, this role is for you.

As our Consumer Email Marketing Manager you will help marketing partners across NVIDIA’s gaming businesses (GeForce, SHIELD, GeForce NOW) implement and deliver highly effective lifecycle, loyalty, and subscription-based email campaigns. You will be responsible for developing email programs with the goal of successfully engaging, retaining, and nurturing gamers across NVIDIA. It is a great time to join an expanding global team, focused on growing and evolving how we send email.

What you’ll be doing:

  • We will need you to drive the calendaring, testing strategy, execution, and analysis for consumer campaigns across NVIDIA.
  • Lead campaign setup for programmatic and manual email campaign launches.
  • Provide your experienced guidance on email methodologies during the creative and development process.
  • Design and execute A/B tests that support your key hypotheses and deliver actionable insights in support of the business objectives.
  • Strive to optimize email campaigns against key performance metrics including open and click rates.
  • Partner with teams across the organization to execute on your campaign plan, making sure that the relevant campaign, offer, and test plan tracking is in place.
  • Analyze the performance of your campaigns, summarize key insights, and offer your recommended next steps.
  • Help drive improvements and/or evolve email templates and email capabilities.
  • Multi-task while maintaining a high attention to detail.

What we need to see:

  • 5+ years experience in consumer-based email marketing and/or engagement marketing.
  • You will need to have experience working with an email service provider (ESP) platform(s).
  • Demonstrate a firm understanding of the latest in email template development (HTML, CSS, Responsive).
  • Strong analytical skills, including experience with segmentation, tracking, and finding and delivering key insights.
  • Proven knowledge of email standard methodologies extending to effective creative & messaging, CAN-Spam legislation, GDPR requirements, and benchmarking performance.
  • Outstanding communication, presentation & project management skills.
  • Bachelor’s Degree in related field from an accredited institution

Ways for you to stand out from the crowd:

  • Marketo Experience is a plus
  • Marketo Certification a plus
  • Jira/Confluence experience a plus

NVIDIA is widely considered to be a highly desirable employer. We have some of the most forward-thinking people in the world on our team and are rapidly growing. If you're creative and independent with a real passion for your work, we want to hear from you.

NVIDIA is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression , sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.

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