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Player Omega Logo

Director of Marketing

24 days ago by Player Omega

  Huntington Beach (California), USA

Level: Senior

Contract: Freelance (Paid)

Sectors: Marketing, Public Relations

$75,000 – $100,000 (USD) per year

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Player Omega is a new kind of tour for the modern gamer. We are celebrating the video game and esports lifestyle and bringing like-minded people together with participation-based, community-focused events. We’re building a team to create best-in-class gaming competitions, cosplay, art installations, and music. We want to work with passionate, hard-working individuals and unite gaming communities through inclusive, large-scale experiences.

About the position

Player Omega is looking for a marketing leader to manage the entire lifecycle of the relationship between the company and its community. This individual will define, plan and direct marketing campaigns that help establish Player Omega as a must-attend event for gamers. As director of marketing, you’ll want to hold the strategic vision, know what you need to execute and talent to get things done well.

Responsibilities:

  • Lead marketing efforts and establish clarity for gamers on why Player Omega is a must-attend event
  • Develop, target cohort audiences for Player Omega to attract and convert into event attendees
  • Create best-in-class multichannel marketing that applies to each layer of the tickets sales funnel
  • Build engagement between Player Omega and gamers
  • Champion Player Omega through innovative, stand-out marketing that showcases the brand values and opportunity the tour represents
  • Drive awareness, raise engagement and grow community through actionable marketing programs
  • Be a team player: Work with other teams, including communications, sales, leadership, and production to assure accuracy and success
  • Develop data-supported programs that allow for optimization and testing
  • Build and direct digital campaigns that are multifaceted and could include content, SEO, web development, email, SEM, display, native or paid social executions

Requirements:

  • 5+ years of marketing experience with strong knowledge of gaming, esports, and live events
  • Deep understanding of digital marketing, including SEO, SEM, analytics, paid social and content marketing
  • Proven executor with comfort working in a fast-paced, deadline-driven environment
  • Must possess knowledge of and passion for esports and the broader gaming industry
  • Strong attention to details and effective communicator
  • Ability to handle multiple high-stress projects with tight deadlines
  • Experience planning events for 1000+ attendees a plus
  • Passion for video games and esports is a must-have
  • Supreme organizational and time-management abilities
  • College Graduate (BA/BS degree)

Compensation:

  • The position will start as a contractor to FT
  • Salary negotiable based on previous work experience.
  • Benefits include health, dental, vision & life.

Required application materials:

  • Resume
  • Cover letter which should include:
    • Why are you interested in working at Player Omega?
    • What games you are currently playing?
    • What does gaming lifestyle mean to you?
    • Be prepared to show off your past accomplishments

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