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Performance Marketing Manger

24 days ago by PUBG Corporation

  Seoul, South Korea

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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Responsibilities

  • Define marketing goals, develop marketing strategy, and implement campaigns collaborating with product teams and executives
  • Set analytics priorities in key marketing initiatives. Translate business questions into appropriate analytical projects that will inform strategic and tactical business decisions.
  • Deep dive into complex internal product dataset, syndicated data and consumer survey results. Identify and communicate insights to senior management and cross functional stakeholders for better decision making.
  • Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.
  • Establish success metrics and measurement plans that explain the incremental impact of marketing campaigns.
  • Monitor and analyze data to optimize campaigns to meet volume and ROI targets for product
  • Report on progress and overall campaigns performance
  • Operate seamlessly between being a business-savvy internal consultant and a highly technical business intelligence analyst.
  • Collaborate with data analysts and product managers to develop insights and achieve the overall account objectives.

Eligibility

  • BA/BS degree in a quantitative or business field, or equivalent practical experience.
  • 5+ years of experience in performance marketing within the gaming or entertainment industry.
  • Exceptional quantitative skills and experience (SQL, Excel, Tableau, or similar database/analysis tools)
  • Experience in user acquisition models for mobile and social games (CPI, CPA, CPC)
  • Experience in running A/B tests and deriving at actionable recommendations.
  • Capable of devising cutting-edge marketing strategies backed up by the insightful market and player analysis.
  • Experience managing and optimizing marketing campaigns directly (Not through an agency) with remote global marketing teams and know the challenges of regional marketing.
  • Effective verbal and written communication skills, and ability to present complicated data findings in a clear and compelling manner.
  • Fluent in Korean and English.

Preferred Qualifications

  • A passion for gaming and a PUBG fan
  • Experience in global performance marketing in North America/Europe regions
  • Experience in global social/media platform (facebook, google, youtube etc.) performance marketing
  • Experience in working as an project manager in performance marketing agency

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