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(Expired) Specialist, Gaming

2 months ago by Red Bull

  San Francisco (California), USA

Level: Intermediate

Contract: Full Time (Paid)

Sectors: Project Management, Marketing

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The Gaming Specialist supports the development and execution of regional Gaming-focused marketing initiatives. Through events, athletes, and influencers, the Gaming Specialist builds local and regional brand relevance while paying into Red Bull’s global and national strategic direction.


  • Work with SaMo gaming team and region marketing teams to build and execute activation programs around the gamer – considering key titles, gaming events and local competitions
  • Identify, attend and support events of our partners and work with regional marketing teams to activate these events
  • Scout future trends, players, and spaces on where Red Bull can make a consumer impact in this rapidly changing landscape


  • Maintain an up-to-date understanding of the local gaming audience and player landscape (for example, emerging/popular titles, platform trends, lifestyle, etc.)
  • Build Red Bull’s presence in local gaming spaces (arcades, LAN centers, etc.) where the brand can credibly show up and support the community of players
  • Identify and build relationships with gaming community leaders, influencers and content creators
  • Execute outreach programs to ensure Red Bull Energy Drink is fueling local players


  • Identify, build and maintain relationships with up and coming esports athletes
  • Partner with national and local Red Bull esports athletes to develop concepts for new gaming events and executions


Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of gaming/esports events management and marketing experience
  • Comprehensive understanding of esports landscape including relevant game titles and publishers/developers, athletes and teams, league and tournament structures, etc.
  • Understanding of existing and emerging trends within the video game and esports industries
  • Creative thinker with proven ability to design, communicate and bring compelling esports products and initiatives to market
  • Strong program/project management skills with ability to drive planning, schedules, estimates, budgeting, resource plans and status reports
  • Strong computer literacy including Word, Excel, Power Point, etc.
  • Must be fluent in English
  • Travel up to: 25%


Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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This job has expired and applications are now closed.