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(Expired) Brand Manager, UK - Publishing

4 months ago by Riot Games

  London, UK

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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Riot Games was established in 2006 by avid gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience, and beyond!

We’re looking for passionate professionals who can teach us a thing or two. We promise to return the favor. We embrace those who see things differently and aren’t afraid to experiment. That's where you come in.

That's where you come in.

As Brand Manager, you’ll lead projects to engage players in the UK with in-game and around-game content and features. You’ll join a team that’s breaking boundaries and blurring global borders by marrying high-level marketing and publishing with a genuine understanding of what excites players. Your collaborative mindset will help you engage with global offices to share info and expertise, and coordinate efforts on updates and promotions. You’ll help bring more engaging experiences to more players around the world and help us shape our products.

As a London Rioter, you'll join a smaller but dedicated team of Rioters committed to striving to be the most player-focused game company in the world. You'll share our prioritisation of player experience, rejection of convention and maniacal passion for gaming. The UK needs a publishing revolution: you will achieve unique player experiences that show UK players they aren't lost in translation.

Desired Qualifications:

  • Experienced: you’ve racked up five or more years of XP in the field of interactive entertainment and have successfully led and coached marketing or brand teams to work effectively in cross-discipline groups.
  • A marketing pro: you have deep knowledge and a strong track record creating marketing or brand campaigns focused on delivering value to players in unique and memorable ways.
  • Battle-tested: You’ve launched new products to players, and you know how to take things all the way from concept to reality and beyond. For you, GTM is just the beginning.
  • Strategic and insight-informed: you have the ability to see the big picture and utilise your suite of skills to level up your team’s creative ideas; you back up those deep marketing instincts with meticulous analysis, metrics, and stats.
  • A communicator: you’re comfortable collaborating, whether in the hallway or via email, in-game chat, or messenger pigeon
  • A gamer: you’re passionate about play, with a particular affinity for competitive online games. you use your gaming experience to analyse industry marketing campaigns, evaluating their strengths and weaknesses while scouting opportunities for improvement
  • A self-starter: whether you’re working on a new campaign or mastering the meta, it’s always been your prerogative to learn, practice, improve and repeat; that work ethic keeps you going, even when the way forward isn’t clear.


  • Lead UK product marketing initiatives that engage the country’s players, and advocate for Riot’s brands to multiple audiences.
  • Create campaign strategies that will hit the mark in culturally relevant ways for players in the UK.
  • Establish and use KPIs to help hand-craft marketing and brand solutions that smash players’ expectations.
  • Evaluate and evangelise new programs and campaigns that improve and strengthen our brands’ positioning.
  • Inspire the entire UK publishing and marketing team to drive amazing experiences for players.

Our Perks:

  • Full health insurance for you, your spouse and children
  • Open paid time off
  • Retirement benefits with company matching
  • Life insurance, parental leave, plus short-term and long-term disability
  • Play Fund so you can broaden and deepen your knowledge of our players and community through games
  • We will double down on your donations of time and money to non-profits

Don’t forget to include a CV and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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This job has expired and applications are now closed.