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(Expired) Influencer Program Lead - Unpublished R&D Product

4 months ago by Riot Games

  Los Angeles (California), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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In 2009, Riot released its debut title League of Legends and has since gone on to become the most played PC game in the world and a key driver of the dramatic growth of esports. Publishing’s role is to introduce our products to players and form authentic relationships with them through compelling storytelling.

Comms team members strive to shape Riot’s worldwide identity and reputation. We cover everything vital to the Riot brand and work across all teams, sharing news with millions of players around the world. We love games and enjoy telling the great stories that come with them.

As an Influencer Program Lead, you will develop and lead global influencer program strategy for one of our unpublished R&D products, working with game developers, regional publishing teams, external agencies, and influencer partners. You will work with the game development and publishing team to build influencer-focused features and platforms, as well as setting global standards for influencers.


  • Craft global influencer strategies and lead a global go-to-market influencer campaign, including roadmap planning, event planning, regional prioritization, and VIP engagements
  • Establish a central influencer content pipeline, programs, and policies to ensure we cultivate diverse, sustainable, insightful influencer ecosystems around the world
  • Build truly global influencer activations, programs, and platforms, working with regional publishing teams to spotlight prominent local community members; help us be a recognized brand and diverse community that celebrates its unique components, not a single homogeneous one that’s copy-pasted worldwide
  • Partner with the global influencer team and other influencer product leads to organize a seamless global, cross- product influencer program for Riot Games
  • Work with regional teams to identify top-tier influencers who can one day act as global brand ambassadors

Desired Qualifications

  • Experienced, relevant: You draw from a deep well of influencer management, community management, or social media marketing experience (8+ years), having seen how teams of all shapes and sizes approach the craft; you also know that the industry is evolving and changing every day, so you’ve had hands-on experience building and leading influencer program strategy within the past 3 years
  • Global, scalable: Your events, programs, outreach, and activations will be replicated by regional influencer teams of varying shapes and sizes; you know how to scale a worldwide influencer community beyond a rolodex
  • Launch-ready, community-oriented: You’ve been through the end-to-end influencer journey of a major game, product, or event launch; you also know it’s not just about making a single, big splash, it’s about building a long-lasting community that can last for generations
  • Game dev and platform savvy: Many of the programs and content streams you build will be fully integrated into the games and products we build, as well as the platforms we partner with; while you don’t need to know how it’s made, you do need to be creative with what we have to get to where we need to be
  • Pop culture pickled: You’ve been brined in other industries, cultures, and communities, keen to import innovative ideas and practices from the outside world; you have a good handle on current and emerging influencers, as well as their impact on pop culture

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).

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This job has expired and applications are now closed.