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(Expired) Senior Social Media Strategist - Unpublished R&D Product

4 months ago by Riot Games

  Los Angeles (California), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Social Media

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For Publishing, having a player-focused mindset is vital; we’re not here to be the center of attention. The team includes people with a wide array of experiences, from savvy veterans to green rookies, who all share a love of gaming and the belief we can always grow and improve in our craft. A chief edict at Riot is to ensure the exterior our players and partners see is matched by how we see ourselves. We expect our Publishing teams to exemplify that spirit in all they do, and to empower and inspire Rioters at all levels to craft the best player experience possible.

Comms team members strive to shape Riot’s worldwide identity and reputation. We cover everything vital to the Riot brand and work across all teams, sharing news with millions of players around the world who passionately love League of Legends, its Champions and our massively popular esports. We love games and enjoy telling the great stories that come with them.

As a Senior Social Media Strategist, you will join the central publishing team for an unpublished R&D product to build the foundational social media programs, content, and channel strategy that will be used to launch and position our game around the world. You will be responsible for the development and global shepherding of the game’s social media presence and programming, working with regional publishing teams to identify influential social media platforms and content types, as well as drive central production of social media pieces that can be deployed around the world.


  • Shepherd the global go-to-market social media presence, including crafting global social media channel and content strategies, setting best practices, planning content roadmaps, and ensuring we have a consistent social presence worldwide
  • Establish the central social media content pipelines, programs, and policies to ensure our social media presence is on-brand, content diverse, inclusive, and ever-growing
  • Identify and assess existing and new media channels for storytelling, brand development, and community development
  • Demonstrate strategic insight to develop long term execution plans, seamlessly translating business objectives into social media objectives; work with the product marketing team to integrate social executions into larger campaigns
  • Manage, optimize, and report on campaigns, working with senior team members, identifying needed adjustments and optimizations

Required Qualifications

  • Experience building and leading social media programs on a global scale
  • Hands-on experience building and leading social media content and channel strategy within the past 3 years
  • Experience building and executing the end-to-end social media journey of a major game, product, or event launch - from reveal, to launch, to sustained engagement and community engagement
  • Demonstrable experience working with multiple international social media platforms, including Instagram, Twitter, Facebook, Snapchat, etc

Desired Qualifications

  • At least 5+ years years of experience in social or digital media at an agency or in-house
  • Extensive knowledge of pop culture or non-gaming industries and their social media practices
  • Up-to-date knowledge of current and upcoming social media trends and platforms

Our Perks:

  • Medical, dental, and vision plans that cover you, your spouse/domestic partner, and children
  • Open paid time off
  • Retirement benefits with company matching
  • Life insurance, parental leave, plus short-term and long-term disability
  • Play funds so you can broaden and deepen your knowledge of our players and community through games
  • We will double down on your donations of time and money to non-profits

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).

(Please tell them where you found the role. Good luck!)

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This job has expired and applications are now closed.