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Director of Brand and Creative Services

6 days ago by Skillz

San Francisco (California), United States

Job Level: Senior

Contract: Full Time (Paid)

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About Skillz:

Today, people spend more time playing video games than they do playing all physical sports, and eSports are poised to become bigger than the NFL, NBA, MLB and NHL combined. Skillz provides the technology that powers an eSports industry forecast to exceed as much as $40 billion in revenue by 2020.

As the eSports provider for over 8,000 game developers, Skillz enables any mobile game to be turned into a competitive eSport that can also be broadcast on major streaming sites like Twitch and YouTube. We do this by integrating our unique layer of code directly into a mobile app, which activates our end-to-end tournament administration and other important features like player matching, anti-cheating mechanisms, customer support and a built-in loyalty program. Using our patented technology stack, we’ve already hosted more than 500 million tournaments for 15 million players around the world.

Skillz has raised over $53 million in funding from sources including Telstra, Liberty Global, and the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. In our quest to make gaming better for players and developers, we’re looking for savvy, driven and enthusiastic teammates to help us build the future of sports. If you’re excited about defining a multibillion dollar industry, building an awesome product, or working with cutting-edge technology, Skillz just might be for you!

Our Culture:

We are true believers in electronic sports, so don’t be surprised if you see us playing mobile games at our desks or in the kitchen. At Skillz, this type of behavior is encouraged! You can also catch us at our weekly game nights playing anything from Super Mario Kart to Codenames over dinner, while discussing new technologies or brainstorming ideas to improve our business.

Not a “gamer”? Don’t worry about it. Every Skillzian brings a unique perspective to the team, and we bond over plenty of activities that don’t involve games. We’re working to build a truly groundbreaking company, and we want top-notch people to join us in that mission. As the creators and leaders of a new marketplace, we work with a “do whatever it takes” mentality, and frankly, we get the job done!

Our team is comprised of passionate, intelligent and creative individuals who consistently seek out new challenges and knowledge. We embrace out-of-the-box strategies to propel our business forward, and foster a culture where every person’s voice is heard. Our team comes from diverse backgrounds, and our leaders have a strong history of funding and building successful enterprises. If you're up for the challenge, we’d love to meet you.

Who we’re looking for:

An innovative Director of Brand and Creative Services to develop and execute the creative strategy for the Company and own the development of the overall brand strategy and plan to raise brand visibility in the market, globally. The ideal candidate is a seasoned brand strategist, who is creative, analytical, and well-versed in all disciplines of brand management, with experience elevating brands through innovative, compelling storytelling and creative campaigns. The candidate will collaborate closely with Product Marketing, Content, Campaign/Demand Gen Marketing, Integrated Campaigns and others in Corporate Marketing on the development and production of innovative and high-quality brand assets including campaigns, collateral, digital and event experiences. The candidate will also work closely with User Acquisition and Player Lifecycle Marketing in Consumer Marketing on the strategy and production of assets for social media and email campaigns. This position is a senior role responsible for the plan to build, grow and mentor a high performing creative team and creative vendor pool.

Duties And Responsibilities:

  • Drive overall brand strategy for Skillz with ownership of our brand platform, brand architecture, messaging/positioning frameworks, voice and tone
  • Orchestrate the efforts of a creative team of visual designers and content creators in developing marketing assets for B2C and B2B LOBs including User Acquisition, Player Lifecycle, Developer Marketing, AR, PR, IR and Web Services
  • Work closely with UA team to turn data-driven insights into creative strategy and execution across multiple advertising channels including social media
  • Work in partnership with our developer marketing and product marketing teams on naming and messaging architecture and strategy
  • Ensure consistency of brand identity, messaging, and visual expressions across corporate, product, partner, and customer communications
  • Manage budgets and important partnerships with agencies, content creators, and other vendors to develop strategy, and execute to maximize results
  • Manage a company-wide brand site that allows for sharing and distribution of global brand assets, including a photo library and corporate templates

Your Skillz:

  • Bachelor’s degree required ideally in Marketing, Advertising, Communications, and/or Mass Communications
  • 15 years of experience leading brand strategy and creative teams both in a corporate and agency environment. B2B/B2C experience required
  • Experience with visual design principles and content creation
  • Gaming or software/services industry experience a plus
  • Highly motivated and committed leader with management experience including setting the vision for a team, driving towards goals, and offering development and mentoring
  • Proven track record in creating innovative and targeted brand campaigns and programs that generate results
  • Experience managing brand agencies and vendors
    World class track record for generating successful corporate campaigns across all channels
  • Proactive and outgoing with a get-it-done every-time attitude.
  • Outstanding written and verbal communication skills, and can be equally effective in both formal and informal settings with customers, senior executives, peers and business partners
  • Accomplished range of skills from high-level strategic thinking to creative and detailed execution
  • Comfortable in a fast-paced hyper-growth environment

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