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Head of Creative

19 days ago by Skillz

  San Francisco (California), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Project Management

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About Skillz

Skillz is driving the future of entertainment by accelerating the convergence of sports, video games and media for a booming mobile-first audience worldwide. The company’s platform empowers mobile game developers and players with access to fun and fair for real prizes, shifting the paradigm to make esports accessible to anyone, anywhere.

Skillz helps developers build multi-million dollar game franchises by turning content into competitive social gaming properties for the world’s 2.6 billion gamers. The company has already worked with 13,000 game developers, leveraging its patented technology to host over 800 million tournaments for 18 million players worldwide.

This year, Skillz was recognized as one of Fast Company’s Most Innovative Companies and CNBC Disruptor 50 (for the second time). In 2018, Skillz was listed as one of Forbes’ Next Billion-Dollar Startups and Entrepreneur Magazine’s 100 Brilliant Companies. In 2017, Inc. Magazine ranked Skillz the No. 1 fastest-growing private company in America.

The company is backed by leading venture capitalists, media companies, and professional sports luminaries, ranging from Liberty Global, Accomplice, Wildcat Capital, Telstra Ventures, and a founder of Great Hill Partners to the owners of the New England Patriots, Milwaukee Bucks, New York Mets, and Sacramento Kings.

Who We’re Looking For

The Marketing department is looking for a visionary creative leader who will guide and grow our in-house creative advertising team. As the Head of Creative, you will lead three critical functions: strategy, creative, and production. You will balance both creative and management skills to deliver best in class creative content while growing your team and driving process improvements. Your key challenge will be to bridge the gap between performance and brand marketing while delivering creative that supports a $100M+ per year annual marketing budget.

The Head of Creative partners with and reports to the Head of Consumer Growth.

Responsibilities

The right candidate will play a critical role in the next phase of Skillz’s performance marketing and brand awareness maturation.

  • Recruit, manage, and retain brilliant creative talent
  • Drive creative development and lead integrated performance and brand marketing campaigns across social, programmatic, TV, OOH, and other formats as applicable in partnership with media buyers and external creative partners
  • Ensure maximum creative effectiveness by setting, measuring, and optimizing short and long term key performance indicators
  • Embrace consumer insights and research to deliver creative that resonates with the target audience
  • Develop and maintain cross-functional relationships and best practices that delivers high quality creative while ensuring brand alignment and performance
  • Negotiate critical contract terms and escalate to key stakeholders when necessary
  • Identify, evaluate, and select appropriate vendors, tools, and software

Requirements

  • 10+ years of direct-to-consumer Creative Advertising experience
  • 4+ years leading an internal creative team/department
  • 2+ years of out-of-home advertising directly to consumers
  • 2+ years of total professional experience in mobile advertising preferred
  • Experience building out Creative and Brand teams of 20+ individual contributors and managers
  • Experience bridging the gap between performance marketing and brand marketing
  • BA or Advanced degree from leading institution preferred
  • Track record of meeting and exceeding individual and team goals
  • Excellent quantitative, analytical, creative, and communication skills

Personal Attributes and Values

  • Self-confident, self-motivated, self-driven leader who will speak up and does not succumb to groupthink. Comfortable weighing in or articulating a contrarian point of view in a collaborative setting. Embraces healthy conflict based on a foundation of trust in order to reach the best possible outcomes. Capable of handling difficult conversations, does not defer them unduly, and can teach others how to do the same.
  • Strong value-based approach to resource investment and departmental planning
  • Pragmatic visionary who not only dreams but executes on transformational ideas
  • World-class communicator who leads by example and inspires teams at all levels of the organization

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance

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