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(Expired) Senior Digital Strategist (Sports, Esports & Entertainment)

5 months ago by Taylor

New York City (New York), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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Taylor is looking for an ambitious Senior Digital Strategist to join our growing team!

Reporting to the Director, Digital Strategy, you are a passionate, digital-first strategist who uses data and insights to craft brand strategies that drive your clients’ businesses and your agency capabilities forward.

For you, “diversity” isn’t just a buzzword or challenge, but rather an opportunity and school of thought you use to drive creativity, collaboration, and innovation in all that you do. You find and appreciate diversity across multiple dimensions, helping the team bring something different and unique to every brief.

Table stakes are that you share our core competencies of accountability, communication, relationship management, and business acumen. And you model our core values of integrity, respect, passion, excellence, empowerment, teamwork, and innovation.

What you’ll do:

Understand and Educate

  • Stay on top of digital trends and insights relevant to our clients’ businesses and share them with the team on a regular basis.
  • Understand the dynamics of a client’s business relative to the digital consumer landscape and leverage this understanding to identify and unlock new opportunities with clients.
  • Contribute to Taylor’s thought-leadership on maximizing consumer engagement through digital / social by sharing POV’s and insights through our agency marketing channels and with our client partners.

Strategize and Plan

  • Participate in cross-functional strategic brand planning that incorporates insights from the digital landscape, consumer insights, and data from our clients’ businesses together into impactful, integrated proposals.
  • Lead the creation of always-on and brand campaign content and integrated programming strategies that are rooted in audience insights across paid, owned, and earned channels and are designed to drive specific client business objectives.
  • Collaborate with paid media agencies to refine targeting, content strategy, establish learning agenda, and coordinate creative optimizations for brand campaigns at scale, including 3rd party studies and sales evaluation.
  • Maintain active relationships with platform representatives to proactively incorporate updates, and surface relevant opportunities to agency & brand teams
  • Define influencer strategies, associated content approaches, and set program KPI’s.
  • Help facilitate strategy sessions, brainstorms, and creative development sessions, bringing insights that inspire and fuel creativity.
  • Partner with account leadership to ensure that digital strategy work is scoped and budgeted properly.

Implement and Track

  • Execute and optimize digital campaigns, collaborating with analytics teams to track performance, glean additional insights, and make informed recommendations for optimization.
  • Collaborate with analytics to elevate our measurement efforts.
  • Develop and document case studies of past work that showcase successes, summarize learning from challenges, and help to elevate and sell in Taylor’s integrated strategic offerings.

Who you are:

  • A digital expert who can guide internal colleagues and clients on best practices in order to sell in work and scope it appropriately.
  • An enthusiast of the latest digital trends in paid, earned, and owned media, with an emphasis on social media.
  • Someone who lives and breathes sports, esports and entertainment through the lens of unlocking opportunities for your clients’ brands.
  • A client facing strategist who builds trust and solidifies relationships with clients through true business partnership.
  • A collaborator who brings the integrated team together across account, strategy, creative, analytics, and production.
  • Someone who believes in and is passionate about incorporating data-driven insights and KPI’s into strategic and tactical plans.
  • A self-starter with strong communication and problem-solving skills
  • An emerging leader who can mentor and guide junior staff
  • Someone who loves to learn and actively seeks our new knowledge for personal and professional development.

Minimum qualifications and experience:

  • Bachelor’s degree in Communications, PR, Journalism, English, Marketing, or a related field; or equivalent work experience.
  • Prior experience working within the sports, esports, and entertainment space.
  • 5-7 years of experience in digital and social marketing strategy, ideally with experience in relevant
  • Proficient across digital marketing channels such as: Email, PPC, SEO, Display, Social, Content, Affiliate & Online PR.
  • Strong working knowledge of social media platforms and management tools such as: Facebook, Facebook Ad Manager, Instagram, Twitter, Snapchat, etc.

About Taylor

We are a team of brand counselors and public relations partners to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, we partner with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in Los Angeles, Chicago, Charlotte and Atlanta. Our current portfolio of client partners includes Activision, Allstate, AMB Group, Capital One, Circle K, Comcast, Diageo, DraftKings, Fox Sports, Mercedes Benz, P&G, and Panini America. Discover how “We’re Built Differently” at www.taylorstrategy.com

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This job has expired and applications are now closed.