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(Expired) Head of Content Programming

4 months ago by Twitch

  San Francisco (California), USA

Level: Senior

Contract: Full Time (Paid)

Sectors: Marketing, Operations

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The Twitch experience is deeply rooted in the behaviors gamers love the most: live, interactive, shared experiences. The Twitch service has created a host of features including extensions, drops, co-streaming and chat that, combined with our community, create an infinite number of opportunities to develop what we call “Multiplayer Entertainment.”

As such, Twitch is constantly evolving with creative ideas and concepts being developed every day. Just as important, our creators are discovering new ways to engage with fans. We will pair our knowledge and resources with creators to re-invent the definition of entertainment, and in turn, drive Twitch to be the only place where fans can experience live, interactive, shared experiences.

Twitch seeks a candidate to build the editorial and go-to-market strategy for Twitch’s Content portfolio. The Head of Programming will be responsible for creating the master framework, as well as informing, shaping and evangelizing decisions across Content and Marketing.

The Head of Programming needs a balance of metrics-driven insights & a honed editorial instinct for what makes content success with audiences.


  • Lead the portfolio strategy for Twitch’s full content mix across user generated content from streamers, original content produced by Twitch Studios, and acquired content.
  • Understand the audience segmentation strategy for the Twitch brand, and develop a coherent content planning strategy mapped to the acquisition and retention of those segments
  • Build the framework for the go-to-market strategy for content tune in, in partnership with Marketing, aligning with key brand campaigns and audience messaging strategy
  • Evaluate the value of various content formats for return on investment, and inform resource allocation decisions across the content development and acquisition departments
  • Partner with Product Management and Product Marketing to inform a product roadmap that aids in the creation and discoverability of content
  • Drive the user engagement funnel with content on-platform via compelling editorial and promotion strategy
  • Develop an editorial point-of-view for Twitch content, informed by both art and science
  • Understand what motivates the communities on Twitch, and collaborate with Twitch Studios to develop content formats that evolve what multi-player live entertainment can be on the the platform
  • Understand what motivates the Creator on Twitch, and collaborate to identify and develop key formats that further their creative possibilities
  • Partner with Marketing on the development of campaign beats aligned with editorial beats, and key messages to engage existing and new viewers
  • Leverage all of Twitch’s assets and the diversity of activity happening across the platform daily to build tentpole marketable moments
  • Oversee the strategy, pipeline, and integration of Extensions across the Content org
  • Ensure that extensions are developed scalably, with integration opportunities across content formats and verticals
  • Leverage extensions as a tool for content discovery and cross-promotion
  • Understand interaction rates and sentiment to inform how extensions further develop or integrate into show formats


  • 10+ years of experience converting audience insights into successful content and programming strategy
  • Affinity for data and insights, and the collaboration with the team of analysts to understand what works and why
  • A creative mind that can shape content concepts for maximum effectiveness
  • A curiosity for communities and the role that content and storytelling plays in building relationships
  • Skill at informing tune-in social & influencer marketing strategies
  • Desire and ability to launch a teach from scratch and shape its remit as it grows
  • Desire to grow and mentor on-team talent
  • Ability to effective manage stakeholders across the organization and evangelize for support of needs and requirements
  • Ability to forge relationships across a growing and evolving organization with complex decision influences

Bonus Points

  • You are a Twitch user yourself
  • Familiarity with Twitch community and gaming space


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages


Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the shared interactions of millions. At any given moment, more than a million people come together from all over the globe to interact around this distinct form of live entertainment. From streaming, watching, chatting, and cheering about video games and esports to many other interests including traditional sports, anime, sci-fi, wrestling, music, cooking, the creative arts, and more, there’s something for everyone on Twitch.

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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