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Twitch Rivals Broadcast Marketing Manager

29 days ago by Twitch

  San Francisco (California), USA

Level: Senior

Contract: Full Time (Paid)

Sector: Marketing

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About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Position

Twitch Marketing’s goal is to maturate Twitch Rivals to be one of the most recognized brands in gaming. We are seeking a Twitch Rivals Broadcast Marketing Manager who will be responsible for contributing to the long-term strategic direction & the daily promotional execution of the Twitch Rivals channel & brand. The Twitch Rivals Broadcast Marketing Manager will champion the Twitch Rivals vision & strategy to both internal and external marketing communication teams and publishing partners. Further, the Twitch Rivals Marketing Manager will promotionally execute Go to Market strategies on and off Twitch. By mastering Twitch’s engine of audience insights, communication of simple product benefits to Twitch Creators, Viewers and the global community of gaming fans we will grow Twitch Rivals into one of the most recognized brands in gaming.

Responsibilities

  • Work with the Head of Marketing Partnerships & esports on the intake of Twitch Rivals content map & show briefs. Align long term brand goals accordingly
  • Write clear and innovative marketing briefs that motivate efforts to advantage upcoming opportunities for marketing communication and creative teams
  • Translate Brand Strategies to generate strong individual show tactics that build a brand one execution at a time
  • Partner with insights & analytics teams to draw ongoing insights from quantitative and qualitative data
  • Understand the goals of our content & publishing partners and generate win-win scenarios within the Twitch Rivals platform
  • Outline long term plans to streamline Twitch Rivals promotional processes, increasing communication output
  • Create and communicate cross-department timelines for Twitch Rivals initiatives; aligning with production & creative teams to achieve goals and take ownership of timely deliverables
  • Proactively identify project risks and elevate to team members and leads
  • Collaborate with department leads to create debriefs for completed projects and help improve flow with each effort
  • Update management and project-appropriate leads regularly with status reports on open projects

Requirements

  • 5+ years of experience in marketing management on digital or broadcast platforms
  • Experience showing a deep understanding and proven track record for success through marketing fundamentals in broadcast, web, app or interactive software marketing management
  • Organizational and prioritization skills come naturally while managing multiple facets of a complex product architecture to focus on business goals
  • Soft management skills are critical to manage various, understanding challenges and generating solutions while spurring teams to victory
  • Clear understanding & the ability to self-generate the steps necessary to successfully execute a project
  • Experience with Microsoft Project or other time/project management programs
  • Clear, detailed written and verbal communication skills for internal teams and marketing peers

Bonus Points

  • An understanding of Twitch and the relationship between the Creator and Viewer communities
  • Experience marketing or production in the esports category
  • Proficiency in project management software

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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