The NBA's Team Marketing and Business Operations ("TMBO") group is a unique in-house consulting arm within the NBA league office that strives to drive revenue, best practices and innovation across all 67 NBA, WNBA and NBA G League teams, and in 2018, 17 NBA 2K esports teams. The primary focus for this fast-paced and collaborative department is on improving all aspects of a team's business operations. 

The primary responsibility of this esports role will be to support the build out of team strategy and sales/marketing approach for the launch of the NBA 2K Esports League. This position will provide ongoing leadership to team management in the development and operations of the league, assist teams in developing creative sales and marketing approaches, and apply best practices learned from other teams, leagues, and industries. Additionally, this role is expected to closely collaborate with teams on strategic planning, organizational structure, and provide an additional executive perspective on key decisions.

NOTE: The Account Management, NBA 2K League position replaces the position previously posted as Senior Director, Team Marketing & Business Operations. If you previously applied to Senior Director, Team Marketing & Business Operations, your application remains in consideration and you do not have to reapply.  

Major Responsibilities: 

  • Act as the senior NBA lead on all esports matters between the league and teams; and be responsible for in-depth consulting with a portfolio of teams 
  • Consult with NBA 2K esports team leadership on creative marketing, revenue maximization, and effective business operations 
  • Work with internal stakeholders to build out launch plans and advise on all aspects of the team business approach 
  • Responsible for driving the success for teams by providing in-market consulting, recommendations and best practice sharing across key business drivers 
  • Work with stakeholders across the NBA to integrate esports program elements within their business plans and operations 
  • Maintain a comprehensive, up-to-date understanding of the video gaming audience and overall landscape with a deep focus on eSports industry trends, game titles, gamer talent, league operations 
  • Oversee 1-2 direct reports 
  • Frequent travel to team markets (total travel of 30-50%) 

Required Experience & Knowledge: 

  • Strong business and leadership skills 
  • Intellectual curious, creative, and sales-minded 
  • Ability to effectively communicate and influence, both verbally and in writing 
  • Ability to define, develop, deploy and operationalize repeatable business models, programs and processes within gaming/esports 
  • Possess excellent interpersonal and diplomatic skills while being able to achieve goals within a matrix organization 
  • Strong communication and presentation skills, with the ability to work with other members across the organization 

Experience Needed: 

  • 8-10 years in a fast-paced business environment 
  • Experience in sales and success in developing and executing sales/marketing plans 
  • Experience across digital and social media preferred.Sponsorship experience a plus 
  • Experience of competitive gaming, pro-gaming, ladders, leagues, and tournaments a plus 
  • Experience managing and working within cross-functional teams 
  • Sports industry experience 

Educational Background Required: 

  • Bachelor's Degree, with MBA a plus

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